[Brand] “Driven by the belief that nature has the answers” Icebreaker started with a chance meeting on a New Zealand merino station, where founder Jeremy Moon first encountered merino and its natural and miraculous qualities. Relatively unknown at the time, but Jeremy knew instantly that merino would be the perfect natural alternative to synthetic outdoor clothing. Since then, icebreaker has grown into a world-class sustainably driven apparel company, working with what nature provides, with a belief that nature is the antidote humans need to balance faster, busier lives in an ever-changing world. In 2008, icebreaker became the first company to ban the mulesing of sheep in the outdoor apparel industry as part of its work to champion animal welfare. Partners & Memberships 82 Eco-friendly
Eco Credentials Plastic Free by 2023 Icebreaker have removed 59 synthetic-heavy styles, use no acrylic and by 2023, aim for all of their clothing to be made from merino wool or plant-based fibres Growers Club Icebreaker have established, Industry-first 10-year supply contracts with growers - this long-term security means they can focus on growing the merino in your icebreaker clothing to the highest of standards. Supply Chain Sustainability Their sustainability goals focus on improving their environmental impact all the way through their supply chain, from sheep to finished shirt. Traceability They have a traceable and transparent supply chain, which helps them to focus on fair working conditions across their supply chain. Regenerative Agriculture Icebreaker believe the key to the future of our planet is to maintain nature and rebuild it. That’s why they’re focusing on regenerative agriculture, working with growers to conserve and rehabilitate their ecosystems. Circular Product Innovation Icebreaker believe good design should be made to last, using natural materials with positive impact. Products are designed through ongoing quality optimisation they continue to investment in circular product innovation. Chemicals & Materials Icebreaker have developed a process that cuts up to 65% of the amount of water needed to dye their products. The dyes come from a variety of plants. Many of these plants have also been used in traditional Chinese medicine for centuries. Planet-Friendly Packaging 79% of paper and cardboard used is certified by the Forest Stewardship Council. 100% of the inks on packaging are vegetable-based. All glue used is water-based. 83
BRAND WORKBOOK Eco-friendly
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Eco Credentials Bluesign Pioneers B
PRISM 2.0 MICRO PT IA FLEECE JACKET
BERGHAUS 25 BRAND BAG TWENTYFOURSEV
Eco Credentials Recycled Materials
GLACIER 100 1/4-ZIP FLEECE PIQUET P
ETIP RECYCLED GLOVES BONES RECYCLED
Eco Credentials Recycled Down Patag
BLACK HOLE DUFFEL 55L BLACK HOLE PA
Eco Credentials Recycled Synthetic
GEON JACKET SALVO JACKET Colours Ot
ESCAPE KIT BAG 50 EXPEDITION KIT BA
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