Nr. 01 TrendYourBrand Brochure (EN)

[Brand] “Doing right

[Brand] “Doing right by the people we reach, the places we touch, and the products we make” Born and raised in Portland, Oregon, Columbia has been making gear so that Pacific Northwesterners can enjoy the outdoors for more than 70 years. At the helm for over 40 years has been their Chairman, Gert Boyle. Her Tough Mother persona has grown Columbia into the global sportswear company that it is today—still based in Portland, still making no-nonsense apparel and footwear. As an outdoors company, Columbia feels they have a responsibility to know where their products are coming from and what effect they are having on the planet. Through breakthrough product design and sustainable manufacturing practices, they’re creating new ways to reduce their impact on the environment. Partners & Memberships 62 Eco-friendly

Eco Credentials Responsible Leather 95% of leather used by Columbia comes from the Leather Working Group member tanneries — a multi-stakeholder group developing and maintaining protocols to assess the compliance and environmental performance of tanners. Bluesign Certified Implementing systems which enable factories to operate more efficiently, reduce overall water consumption, and ensure products meet the strictest chemical safety requirements. Materials used are dyed without water or with significantly less water. Responsible Down Columbia is committed to the welfare of animals and work with manufacturing partners that share and practice these values. All of Columbia’s down-insulated products meet the Responsible Down Standard. Sustainable Product Design Columbia continually explore ways to design products efficiently requiring fewer raw materials and components, use less water and energy to manufacture, and are safer for the environment. £€$ Investing in Nature Columbia partners with a variety of conservation-focused non-profit organisations, to provide annual product and cash donations, helping to meet their shared goal of conserving the outdoors. Planet Water Columbia is proud to partner with the Planet Water Foundation, a U.S. non-profit that helps combat our global water crisis by bringing clean water to the world’s most disadvantaged communities. Environmental Impact Management Columbia employs a team that is dedicated to assessing environmental impacts from manufacturing. Their objective is to measure, track and improve the energy, waste, water and chemical impacts associated with manufacturing their products. National Park Partnership Columbia has a partnership with the UK National Parks, outfitting the dedicated rangers and staff, who protect and promote the most precious and beloved landscapes. 63