[Brand] “Born by the sea. Raised by the mountains.” Helly Hansen has been making professional grade gear to help people stay and feel alive for over 140 years. It all started in 1877 when sea captain Helly Juell Hansen found a better way to stay protected from the harsh Norwegian elements. Soon thereafter, Captain Hansen and his wife Margrethe launched a business producing waterproof oilskin jackets, trousers, sou’westers and tarpaulins made from coarse linen soaked in linseed oil – and the legend was born! After 140+ years in business, Helly Hansen knows that long term success can only be achieved by respecting, protecting and promoting ethical values, human rights and the environment. By applying a holistic and scientific approach to all their decisions, they strive to ensure their actions support the possibility for people and the planet to thrive. Partners & Memberships 36 Eco-friendly
Eco Credentials Eco-Friendly Packaging Helly Hansen use 100% recycled content in all of their polyethylene bags and all hangtags are made from FSC certified paper. Animal Welfare Helly Hansen only source from producers who follow best practices of animal welfare.. Since 2018, 100% of their down is RDS (Responsible Down Standard) certified, and in 2019, they phased out all leather from their apparel. ZQ Certified Wool All Merino wool used in Helly Hansen products is ZQ Certified, this demands the best standards in animal welfare and environmental practice. Recycled materials Almost all Helly Hansen’s non-woven insulations contain 80% post-consumer recycled polyester. They have also managed to replace around 70% of fleece fabrics with recycled content. Solution dying Helly Hansen has moved a lot of its linings and base layers to solution-dyed fabrics, this can save up to 30L of water per KG of textile. Organic Cotton At Helly Hansen, they’re moving to organic cotton where possible. Organic cotton is grown without the use of synthetic pesticides and fertilisers and can reduce water scarcity risks by 91%. Workers Rights Across their entire supply chain, Helly Hansen is committed to maintaining improvements their factories have implemented through the Alliance for Bangladesh Worker Safety. Product Lifecycle Helly Hansen understand there may come a day when you wish to retire your Helly Hansen garment so they launched their Recycle. Reuse. Resell campaign to tackle this issue. 37
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[Brand] “Our aim is to become the
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[Brand] “Quality designs that wil
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