Nr. 01 TrendYourBrand Brochure (EN)

[Brand] “Simply put,

[Brand] “Simply put, sustainability is in our DNA” Rab Carrington built his company on two things: A deep understanding of what climbers and mountaineers need, and a commitment to practical gear that works. It’s this down to earth, honest approach that still informs the design and testing process linking them firmly to that modest beginning in 1980’s Sheffield. Those same qualities of innovation, integrity and function have endured, remaining at the heart of the Rab brand today. A certified, Climate Neural Company and with an ambition to achieve Carbon Net Zero by 2030, it has always been in Rab’s DNA to create industry-leading, responsibly made products that don’t compromise on performance. Together with partners, they have identified opportunities to develop materials that reduce their environmental impact whilst maintaining performance. Partners & Memberships 24 Eco-friendly

Eco Credentials Recycled Synthetic Insulation For AW20, Rab introduced PrimaLoft ® Silver Insulation Luxe TM into their range. It uses post-consumer recycled materials to create high performance synthetic insulation that mimics down. P.U.R.E. Recycled Down In 2019, Rab introduced the world’s first Global Recycled Standard certified down and were an early adopter of the Responsible Down Standard. P.U.R.E. recycled down uses fewer resources to produce than virgin down, and prevents unnecessary waste. Minimising Harmful Chemicals Environmental harming Fluorocarbons are used in the outdoor industry to make DWRs. Rab is working to find a replacement that allows their products to perform to the highest standards. Recycled Fabrics Rab is swapping to recycled fibres where possible. In partnership with brands like Pertex ® and GORE-TEX ® , Rab is developing fabrics containing varying levels of recycled content that still perform to the highest level. Green Offices Rab are into their third year as a Climate Neutral Company and have set an aim to be Net Zero by 2030. They operate on 100% renewable electricity in their UK owned facilities. Fair & Humane Animal Welfare Rab only works with suppliers who source animal by-products from entities that use fair and humane animal welfare practices. Minimising waste Samples, repaired returns, discontinued fabrics, overstocked, or other unsaleable products are either: Resold in retail outlets, repurposed into new items, donated to charities, used for spare parts or disassembled for education/research. Eco Packaging & Materials Rab uses 50% recycled material polybags and have swapped to paper/cardboard packaging made from 100% recycled, sustainably sourced materials. They have reduced hangtag materials by 79% through introducing a QR code. 25